You’ve been working all day and you’re tired.  You’re trawling through different wedding videographer’s websites.  You’ve never done this marriage thing before (or maybe you have).  Nonetheless, it’s all new to you.

“Who do we pick?”  “Who’s good?”  “What’s their price?”  “What do they offer?”  “Am I booking the best?  It is my wedding day, after all, and I want the best.”

I’m marrying the beautiful, the sensational, the delectable Carla soon, and we’re currently planning our own big day.  And of course, like all couples, we want our day to be special and do it in a way that we’re both happy with.  We’ve just booked our wedding videographer.  And it got me thinking…

Presuming you don’t want a traditional old boring wedding video (presuming you don’t; we don’t), then what do you look for in a wedding videographer/wedding cinematographer/wedding filmmaker?  Let’s face it, the terms are interchangeable.  It’s a matter of opinion what the difference is between those three terms (that’s a whole other blog post), and there are probably more terms that I just can’t think of right now.  But since any videographer can document your wedding day (in a good or bad way – that’s a matter of opinion), what elevates that documentation to the level of the wedding film?  What are you really choosing when you book me, Richard Finlay/Bride & Groom Films, to film your wedding?

Some people say it’s the editing.  Well, that’s true.  Editing is super important.  And it separates a lot of the great from the mediocre.  Music is important, of course.  Lighting and composition/framing, color correcting/grading.  Yes, all of those things.  Storytelling.  But what is it really?

The answer is:  point of view.  The point of view of a filmmaker.  It’s our sense of perspective.  THAT’S what you’re essentially buying when you invest in a Richard Finlay/Bride & Groom Films wedding film, or any other wedding videographer for that matter.  And ultimately we make our choice of who is going to film our wedding, if we relate to that filmmaker’s sense of perspective. We’re way past the days of “I carry back up equipment and use wireless mics and my cameras are great too” — all of that stuff is a given; they’re just the basic requirements for professional wedding videography.  But there’s more to it than that these days — you’re essentially hiring an artist to make a film of a very important day in your lives.

Most videographers don’t approach a wedding film with a sense of purpose or with a unique perspective.  They don’t approach your wedding story from the point of view of a filmmaker who wants to tell the story of your UNIQUE wedding day, or at least provide you with something that is perhaps emotionally charged, has interesting framing/composition, a well thought out and considered editing rhythm, and is at least color corrected/graded.

And that’s the difference between a wedding videographer who will simply document your day, with no unique point of view, in a predictable and flat way, and a wedding filmmaker who will have a unique take on your special day and craft that  into a wedding film that is uniquely YOURS and can’t be anyone else’s.  It’s about perspective.  What is the point of view of your wedding videographer?  What have they done?  Where have they been?  What have they studied?  What is their passion?